93 lines
4.0 KiB
Markdown
93 lines
4.0 KiB
Markdown
# Design System: Webflow
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## 1. Visual Theme & Atmosphere
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Webflow's website is a visually rich, tool-forward platform that communicates "design without code" through clean white surfaces, the signature Webflow Blue (`#146ef5`), and a rich secondary color palette (purple, pink, green, orange, yellow, red). The custom WF Visual Sans Variable font creates a confident, precise typographic system with weight 600 for display and 500 for body.
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**Key Characteristics:**
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- White canvas with near-black (`#080808`) text
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- Webflow Blue (`#146ef5`) as primary brand + interactive color
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- WF Visual Sans Variable — custom variable font with weight 500–600
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- Rich secondary palette: purple `#7a3dff`, pink `#ed52cb`, green `#00d722`, orange `#ff6b00`, yellow `#ffae13`, red `#ee1d36`
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- Conservative 4px–8px border-radius — sharp, not rounded
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- Multi-layer shadow stacks (5-layer cascading shadows)
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- Uppercase labels: 10px–15px, weight 500–600, wide letter-spacing (0.6px–1.5px)
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- translate(6px) hover animation on buttons
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## 2. Color Palette & Roles
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### Primary
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- **Near Black** (`#080808`): Primary text
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- **Webflow Blue** (`#146ef5`): `--_color---primary--webflow-blue`, primary CTA and links
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- **Blue 400** (`#3b89ff`): `--_color---primary--blue-400`, lighter interactive blue
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- **Blue 300** (`#006acc`): `--_color---blue-300`, darker blue variant
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- **Button Hover Blue** (`#0055d4`): `--mkto-embed-color-button-hover`
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### Secondary Accents
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- **Purple** (`#7a3dff`): `--_color---secondary--purple`
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- **Pink** (`#ed52cb`): `--_color---secondary--pink`
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- **Green** (`#00d722`): `--_color---secondary--green`
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- **Orange** (`#ff6b00`): `--_color---secondary--orange`
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- **Yellow** (`#ffae13`): `--_color---secondary--yellow`
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- **Red** (`#ee1d36`): `--_color---secondary--red`
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### Neutral
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- **Gray 800** (`#222222`): Dark secondary text
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- **Gray 700** (`#363636`): Mid text
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- **Gray 300** (`#ababab`): Muted text, placeholder
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- **Mid Gray** (`#5a5a5a`): Link text
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- **Border Gray** (`#d8d8d8`): Borders, dividers
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- **Border Hover** (`#898989`): Hover border
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### Shadows
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- **5-layer cascade**: `rgba(0,0,0,0) 0px 84px 24px, rgba(0,0,0,0.01) 0px 54px 22px, rgba(0,0,0,0.04) 0px 30px 18px, rgba(0,0,0,0.08) 0px 13px 13px, rgba(0,0,0,0.09) 0px 3px 7px`
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## 3. Typography Rules
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### Font: `WF Visual Sans Variable`, fallback: `Arial`
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| Role | Size | Weight | Line Height | Letter Spacing | Notes |
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|------|------|--------|-------------|----------------|-------|
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| Display Hero | 80px | 600 | 1.04 | -0.8px | |
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| Section Heading | 56px | 600 | 1.04 | normal | |
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| Sub-heading | 32px | 500 | 1.30 | normal | |
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| Feature Title | 24px | 500–600 | 1.30 | normal | |
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| Body | 20px | 400–500 | 1.40–1.50 | normal | |
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| Body Standard | 16px | 400–500 | 1.60 | -0.16px | |
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| Button | 16px | 500 | 1.60 | -0.16px | |
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| Uppercase Label | 15px | 500 | 1.30 | 1.5px | uppercase |
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| Caption | 14px | 400–500 | 1.40–1.60 | normal | |
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| Badge Uppercase | 12.8px | 550 | 1.20 | normal | uppercase |
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| Micro Uppercase | 10px | 500–600 | 1.30 | 1px | uppercase |
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| Code: Inconsolata (companion monospace font)
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## 4. Component Stylings
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### Buttons
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- Transparent: text `#080808`, translate(6px) on hover
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- White circle: 50% radius, white bg
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- Blue badge: `#146ef5` bg, 4px radius, weight 550
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### Cards: `1px solid #d8d8d8`, 4px–8px radius
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### Badges: Blue-tinted bg at 10% opacity, 4px radius
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## 5. Layout
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- Spacing: fractional scale (1px, 2.4px, 3.2px, 4px, 5.6px, 6px, 7.2px, 8px, 9.6px, 12px, 16px, 24px)
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- Radius: 2px, 4px, 8px, 50% — conservative, sharp
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- Breakpoints: 479px, 768px, 992px
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## 6. Depth: 5-layer cascading shadow system
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## 7. Do's and Don'ts
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- Do: Use WF Visual Sans Variable at 500–600. Blue (#146ef5) for CTAs. 4px radius. translate(6px) hover.
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- Don't: Round beyond 8px for functional elements. Use secondary colors on primary CTAs.
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## 8. Responsive: 479px, 768px, 992px
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## 9. Agent Prompt Guide
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- Text: Near Black (`#080808`)
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- CTA: Webflow Blue (`#146ef5`)
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- Background: White (`#ffffff`)
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- Border: `#d8d8d8`
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- Secondary: Purple `#7a3dff`, Pink `#ed52cb`, Green `#00d722`
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